Introduction

This site contains an organised collection of very rich information so:

• it is easy to use if you read this first!
• it is very easy to get lost if you don't read this first.

The site organisation

The marketing process

The core of the site organisation is a simple marketing process of 8 tasks.

• Four of the tasks are "business operations" tasks ( =sales pipeline)
• Four tasks are "Business development" tasks ( = market development)
• You will need to look at our simple "Business house" model to understand how we treat "development" and "operations". 
• You can dive into the marketing process at any task - just pick "where the shoe pinches"

Rich supporting information

The marketing process is supported by a rich set of information classified into hints, tools, textbook and services. Only the information relevant to the task in hand is shown:-

• Hints: The collected experience of other people
• Tools: The tools you can use (checklists, diagrams, calculators etc..)
• Textbook: An easily digestible e-textbook in small chunks
• Services: To call on us for extra confidential one-to-one help when needed

How to start

You could read the complete textbook if you want to but:-

• We prefer that you don't open the "textbook" until you are in trouble!
• So just use our "quickstart" to dive into the task closest to your current problem and have a go.
• You will be shown the relevant textbook elements, and these may well lead you elsewhere in the book or on to other tasks...!