Object

To check the effectiveness of your home page in the eyes of new visitors.

Method

• Navigate to your home page.
• View it exactly as you land on it
• No scrolling allowed!

Award marks as follows:

A clear customer benefits statement: 3 points

A link to testimonials or references: 3 points

A clear statement of your product or service: 2 points

Your contact telephone number: 2 points

Add up your total out of 10

• Most sites score 2-6
• It is staggering how many sites make visitors navigate down 2/3 levels to find a contact number.
• it is staggering how many sites do have a contact number on the home page, but it is in small print at the bottom of a page that is 4 screens high!

Change it to score 10/10

So that the immediate impression  visitors get is:

• You give benefits
• You have happy customers
• You have something to offer
• You are easy to contact

......but you didn't need telling that did you?