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They don't know and they don't care
by
bill
—
last modified
2007-03-08 16:09
why you need to keep communicating
The people out there don't know and don't care about you or your business...
So you need to keep drip feeding them for two reasons:
- to make sure they do know
- to show the you care
It takes time
Most marketeers will tell you that it takes at least 3 "touches" for someone to even understand what you offer.
..and another 3-6 touches to get them to the point of purchase
- So drip feed..... drip feed...drip feed
- Say it...say it...and say it again
