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Marketing is like fishing
You need to spread the ground bait first....
Think fishing:
- If you just put a hook in unannounced, you will frighten the fish away -except for the starving ones, and starving fish have no money....
- You need to lay the ground bait!
- Marketing communications (MARCOMS in the books) is laying the ground bait to make the fish happy with "your" spot.
- Operating the Sales Pipeline is then fishing in "your" spot with hooks!
Read more:
- Click to read more about using marketing communications to create a "Well-Qualified List". That is, the shoal of fish looking at you!!
