Competitors
The 3rd task in the marketing process.
It tackles the problem of how to position yourself against competitors by a process which identifies your key differentiators in the eyes of potential customers. (Differentiating Advantage or DA in marketing-speak!).
Members only
read more about the competitors problem here
read about the competitors process here
...use the hints, tools, textbook and services buttons to help you execute this task.
Not a Full Member? Why not apply?
