Skip to content. Skip to navigation

profitable growth by improved marketing skills and processes

Document Actions

Suspects

by John Beeston — last modified 2008-01-15 17:36

Operations level: Task 5: Building set of potential customers

up to development level: segmentation taskdown to infrastructure level
Previous task: Development level: marketing-mixNext task: prospects


Suspects task

The 5th task in the marketing process.

It tackles the problem of building a list of target organisations for your "well-qualified list" by a process which gets them into your database and starts your communication with them.

suspects hints
suspects textbook
suspects tools
suspects services

The suspects problem 

tba

back to top

The suspects process

tba

back to top