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profitable growth by improved marketing skills and processes

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Customers

by John Beeston — last modified 2008-01-15 17:36

Operations level: Task 8: Finding and executing follow-on business

up to development level: marketing-mixdown to infrastructure level
previous task: potential-customersnext task: strategy level: input to review


Customers task

The 8th task in the marketing process.

It tackles the problem of finding follow-on business by a process which identifies,selects and progresses opportunities. It also feeds forward into future marketing strategy.

customers hints
customers textbook
customers tools
customers services

The customers problem 

tba

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The customers process

tba

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