Think fishing:

• If you just put a hook in unannounced, you will frighten the fish away -except for the starving ones, and starving fish have no money....
• You need to lay the ground bait!
• Marketing communications (MARCOMS in the books) is laying the ground bait to make the fish happy with "your" spot.
• Operating the Sales Pipeline is then fishing in "your" spot with hooks!

Read more:

• Click to read more about using marketing communications to create a "Well-Qualified List". That is, the shoal of fish looking at you!!

or see: www.themarketingworkspace.co.uk/marketing-process/well-qualified-list

Our next workshop:

"Practical Sales & Marketing: An introduction"

Friday 30th Nov, 09:30-12:30h at "The Hub", Bayton Road, Exhall.

only £20. Click here to reserve your place.

Or see: www.themarketingworkspace.co.uk/workshops

We hope this helps

With best regards

John W Beeston