The sales pipeline process (The order-getting process!) has four tasks, which are tasks 5-8 of the overall Marketing Process. It is an operational level process (as distinct from Market Development, which is a business development level process). You might like to look at our "PPH" tool to identify where to focus.

The four tasks of the sales pipeline process are:-

5. Suspects task

The 5th task in the marketing process.

• It tackles the problem of building a list of target organisations on your "Well-qualified list"
• by a process which gets them into your database and starts your communication with them.
• Full Members only:  click here to dive into the suspects task

6. Prospects task

The 6th task in the marketing process.

• It tackles the problem of identifying potential bidding opportunities
• by a process which adds key decision makers to your "Well-qualified list" and identifies when they are ready to buy.
• Full Members only:  click here to dive into the prospects task

7. Potential customers task

The 7th task in the marketing process.

• It tackles the problem of executing bidding opportunities

• by a process which selects and progresses bids.
• Full Members only:  click here to dive into the potential customers task

8. Customers task

The 8th task in the marketing process.

• It tackles the problem of finding follow-on business
• by a process which identifies,selects and progresses opportunities.
• It also feeds forward into future marketing strategy.
• Full Members only:  click here to dive into the customers task