The "Market Development Process" covers the first four tasks in the overall Marketing Process. It is a part of business development activity (as distinct from business operations). The four tasks are:-

1. Segmentation Task

The first task in the marketing process.

• It tackles the problem of identifying groups of similar target customers
• ...by a process which describes their key characteristics.
• Full Members only:  click here to dive into the segmentation task

2. Decision Makers Task

The 2nd task in the marketing process.

• It tackles the problem of which individuals to promote to
• ...by a process which identifies the decision makers, their roles and values.
• Full Members only: click here to dive into the decision makers task

3. Competitors Task

The 3rd task in the marketing process.

• It tackles the problem of how to position yourselves against competitors
• ...by a process which identifies your key differentiators in the eyes of potential customers
• Full Members only:  click here to dive into the competitors task

4. Marketing Mix Task

The 4th task in the marketing process.

• It tackles the problem of what to offer to meet the market identified in tasks 1-3
• ...by a process which defines product, price, promotion and distribution elements of your "offer".
• Full Members only:  click here to dive into the marketing mix task

These four tasks feed into "The well-qualified list"...so read on.....