click here for 3-slide show    or   click here for "quick start"

or read on for an explanation.....

It will improve your business....

..if you use this simple 8-stage marketing process:-

Aiming the gun (stages 1-4)..

..is called the "Market Development Process". It has 4 tasks:-

Registered Users only:  segmentation, decision makers, competitors, marketing mix

This is a business development level activity.

Firing the gun (stages 5-8)..

..is called the "Sales Pipeline Process". It also has 4 tasks:-

Registered Users only:  suspects, prospects, potential customers, customers

This is a business operational level activity.

The "Well-qualified list"

Aiming the gun produces "The Well-Qualified List" of targets which you then shoot at!

Read more about how it works...

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