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profitable growth by improved marketing skills and processes

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Reconnect to the big idea...

by John Beeston last modified 2007-02-05 14:19

Chapter 5 of the small business story

(Back to Chap 4)

At last! Now you have started to make time, you at last go into the attic, clear out the rubbish and put in a window to see ahead.

When you are in the attic you are doing strategy (thinking like a business owner). You have also brought on some of your managers to think "business development"?

But you now employ so many people that motivation is an issue.....

          So you need to "illuminate" the organisation....