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profitable growth by improved marketing skills and processes

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Let's talk about marketing

by John Beeston — last modified 2009-03-03 17:12

Chapter 7 of "the house that John built" a business growth story

(Back to Chap 6)

Marketing occupies the front office, the front bedroom and the bit of the attic with the skylight!

  • Sales should really be called "order getting", but it never is. See our:- Sales Pipeline Process.
  • "Market development" is shortened to "markets" in the picture. See our:- Market Development Process
  • Market development takes just as long as product development.
  • Many hi-tech companies can sell... but are blind to "Market Development" as a key to growth.

The story goes on..click here