(Back to Chap 6)

Marketing occupies the front office, the front bedroom and the bit of the attic with the skylight!

It has strategic, development and operational levels on those different floors. There are many confusions for "techies" in understanding marketing:-

• Sales should really be called "order getting", but it never is. See our:- Sales Pipeline Process.
• "Market development" is often called just "marketing". See our:- Market Development Process

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