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profitable growth by improved marketing skills and processes

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Illuminate the organisation

by John Beeston last modified 2009-03-03 17:12

Chapter 6 of "The house that John built" a business growth story

(Back to Chap 5)

Now you have opened windows throughout the organisation. Managers and staff can see and share the goals. In particular, they can all make a business development contribution alongside their operational role.....

....but you are a team of "techies" and have difficulty with this thing called "marketing"...

    NOW let's talk about marketing....