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profitable growth by improved marketing skills and processes

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Illuminate the organisation

by John Beeston last modified 2007-02-05 14:19

Chapter 6 of the small business story

(Back to Chap 5)

Now you have opened windows throughout the organisation. Managers and staff can see and share the goals. In particular, they can all make a business development contribution alongside their operational role.....

....but you are a team of "techies" and have difficulty with this thing called "marketing"...

    NOW let's talk about marketing....